Twitter can give you real time web data where we are hearing about google’s rumor about real time search capabilities for last few months. Now we can depend on twitter for real time web data and use it as a real time search engine, now is a great time to take a closer look at your Twitter presence.

Now, all the rumors signifying that Google will soon offer real-time search capabilities, indexing Tweets and other real-time web data, now is a great time to take a closer look at your Twitter presence.

As an example:

Google is already indexing tweets so Twitter pages and even individual tweets have already in progress appearing within Google search results.

SEO tips on Twitter:
Creating a Username:

Before starting a twitter is sure to pick an user name that’s relevant to your brand or campaign and easy to remember. The selected username, becomes apart of your customized Twitter URL such as twitter.com/yoursite or twitter.com/yourtopic.

Doing this creates a static address for future search indexing, which also helps usability for other cross-channel promotions.

Select an account name wisely (Make Your Account Name Different from Your Username):

Optimize the Twitter account name to best reflect your brand or campaign. Which can be different than your handle/URL? You obviously want an account name that promotes yourself, your company or your brand. You should also consider which variation of you brand name has the most search frequency every month.

Make your bio count

Optimize your Twitter page’s “Bio” line because this includes the most important, mission-critical phrases for your brand. Use target keyword in description to take advantage of all 160 characters. Your bio is indexed so its contents are what provide your Twitter page with its core relevance.

Spread the word

Link reputation of this newfound social web address. You can incorporate your Twitter URL into your website by placing a call to action on the site for your customers to follow you on Twitter. You could also incorporate your Twitter URL within your site’s Global Footer, which appears at the bottom of every page of your site. Both of these options offer usability to your site visitors and help drive your Twitter URL up in the search engines.

Remember your URL

In Twitter account settings, add your website’s URL or perhaps use it to promote your presence on another social platform, for example, yoursite.com. This is a great way to drive traffic. Link does not provide any offsite reputation due to a “Nofollow” attribute that Twitter has in place.

Select the initial characters of each tweet carefully

Each tweet appears to be significant for SEO as it will conclude what appears in the tweet’s title tag when it shows up as a search result on Google. Tweet title contain Approximately 42 characters. Keep in mind that your full tweet and all its characters are still being indexed by major engines, though.

Keyword Rich Tweets:

Everywhere, start your tweet with a primary keyword phrase to theme each message. Take advantage of any “active lingo” or words as this will enable you to capitalize on timely searches on those terms.

User-Friendly Retweets:

Write your tweets in such a way that they are very simple to other people to resend. In order to allow other users to retweet your message, do not use the maximum number of characters. You should strive to tweet high quality content using keywords and in such a way which makes it easy for others to retweet.

Use TinyURLs:

Tinny Urls play a key role in SEO. With the short links users back to your content. Shorten URL links have significant SEO value since SEO is partially about building high quality links. Twitter can also help your Alexa ratings if you are successful in sending users back to your website.