“It’s great to see continued innovation in search, in particular the level of energy in this space over the last 12-15 months. From improving accuracy of results to speeding up time to complete tasks, there are a lot of opportunities to improve today’s search engine and we’re working hard to do so. When Bing and Google compete to improve search, consumers win.”

I do think, however, that if left too long, Google’s instant search is going to eventually become the norm (like it or not). Over time, the difference between Google and Bing will begin to feel like Google Maps and Map Quest did.

A recent interview with Nathan Thompson at the Inbound Internet Marketing blog yielded some takeaways that may help clarify SEO’s development—and demonstrate how you can beef up your efforts to meet the seemingly insatiable demands of today’s search engines. Among Thompson’s points:

SEO is more sophisticated than ever. Basic best-practices have become so widespread that their simple implementation no longer offers the advantages it once did. And this makes testing a critical element in any SEO program. “Understanding how, why and when your efforts affect your rankings is just as important as your rank itself,” Thompson states. “Some of this comes from research, but even more of it comes from watching those who rank above you, and from your own experimentation.”

Resources spent on PageRank are wasted if they don’t improve your bottom line. “If all of your high-converting traffic comes from affiliates or PPC advertising,” he explains, “then rank probably doesn’t mean much to you. But if improving your rank is going to provide you an ROI based on increased leads, more qualified traffic, etc., then rank probably matters to you a lot.”

A misplaced focus can reduce the effectiveness of your SEO efforts. “Start with the end in mind,” Thompson advises. “The goal is not to improve organic traffic; it’s to get more customers, sales, subscriptions.”

The Po!nt: Pump up and test. For continued success in an SEO-savvy environment, it’s time to go above and beyond standard best-practices. Take some real chances to boost your SEO strength, but make sure you test along the way.

Studies show majority of Internet surfers use search engine for search of information.

So, it is important for your business profitability and development to promote your products or services through the search engine.

And, In order to promote your web through the search engine effectively, you have to employ search engine optimization techniques to bring your website at the top of the search engine results page.

Or, in other words, to get the desired exposure out of your search engine optimization activities, your website should be ranked in the top 10 of search engine results page.

The best part about search engine traffic is that in addition to getting a highly targeted traffic to your website, you do not pay a dime for traffic.

But, search engine optimization requires a set of tools, resource and knowledge.

There fore, if you want to get highly targeted visitors to your website, it is important to employ search engine optimization techniques to rank your web site well in the search engine.

Summary

As it has been noted earlier, Natural search engine traffic is one of the most important traffic sources which will have a great role in the success of your web business.

Therefore, you have to employ search engine optimization techniques to create highly optimized website and make your business very defensible.

But, the problem with SEO is it requires huge time, money and resources. You need to organize your time and resources to get the most.

To tell you frankly -you need time ,budget and resources .

There fore, you have to plan on short term and long term basis of traffic and income generation.

As, SEO is actually a long term basis, you need to device a short term (instant traffic generation) plan which guarantees you an income source. And, as far as instant traffic generation is concerned – PPC Traffic comes above the rest.

Use a Specialist Search Engine

Use a search engine like http://www.commenthunt.com
or http://www.inlineseo.com/dofollowdiver/ to find blogs on the same topic as your site or keywords.

Use Google

Search for “list of dofollow blogs” and you’ll soon find blog posts listing loads of URLs for dofollow blogs. The downside of posting comments on these blog URLs is that they’ll soon be spammed to death as other webmasters do the same as you. Your comments have a high chance of being rejected or, in the worst case, the blog owner switches to nofollow.

Hire someone to do the commenting for you

An easy way is hire someone to do the posting for you. On webmaster forums like DigitalPoint, you’ll usually find a lot of offers in the Services thread. Somehow the people offering these services have a knack of finding high PR blog posts – PR 7 is the highest I’ve seen – on which comments seem to be regularly accepted. The downside of using one of these services is that the number of comments per blog post tends to rise rapidly, either because more people use the blog commenting service or because the people who used the service in the first place then make comments for loads of other sites. If you are lucky you’ll find a set of related dofollow blogs allowing you to quite easily find other high PR blog posts that no-one has commented on yet.

Don’t just comment on high PR posts

If a blog has high PR posts that are already spammed with scores of comments, you may find more recent low PR (even PR N/A or PR0) posts on the same blog that don’t yet have comments. It can be worth commenting on these posts. It’s likely the posts have higher PR than the Google toolbar currently shows and on the next PageRank toolbar export, you may find you’ve had a comment on a post that has had a good PR value for a few weeks and you also have had the bonus that there were few other comments on the post to share the link juice with.
For more link-building tips, see link-building using forums, using PAD sites to build links as well as simple link-building tips.

Twitter can give you real time web data where we are hearing about google’s rumor about real time search capabilities for last few months. Now we can depend on twitter for real time web data and use it as a real time search engine, now is a great time to take a closer look at your Twitter presence.

Now, all the rumors signifying that Google will soon offer real-time search capabilities, indexing Tweets and other real-time web data, now is a great time to take a closer look at your Twitter presence.

As an example:

Google is already indexing tweets so Twitter pages and even individual tweets have already in progress appearing within Google search results.

SEO tips on Twitter:
Creating a Username:

Before starting a twitter is sure to pick an user name that’s relevant to your brand or campaign and easy to remember. The selected username, becomes apart of your customized Twitter URL such as twitter.com/yoursite or twitter.com/yourtopic.

Doing this creates a static address for future search indexing, which also helps usability for other cross-channel promotions.

Select an account name wisely (Make Your Account Name Different from Your Username):

Optimize the Twitter account name to best reflect your brand or campaign. Which can be different than your handle/URL? You obviously want an account name that promotes yourself, your company or your brand. You should also consider which variation of you brand name has the most search frequency every month.

Make your bio count

Optimize your Twitter page’s “Bio” line because this includes the most important, mission-critical phrases for your brand. Use target keyword in description to take advantage of all 160 characters. Your bio is indexed so its contents are what provide your Twitter page with its core relevance.

Spread the word

Link reputation of this newfound social web address. You can incorporate your Twitter URL into your website by placing a call to action on the site for your customers to follow you on Twitter. You could also incorporate your Twitter URL within your site’s Global Footer, which appears at the bottom of every page of your site. Both of these options offer usability to your site visitors and help drive your Twitter URL up in the search engines.

Remember your URL

In Twitter account settings, add your website’s URL or perhaps use it to promote your presence on another social platform, for example, yoursite.com. This is a great way to drive traffic. Link does not provide any offsite reputation due to a “Nofollow” attribute that Twitter has in place.

Select the initial characters of each tweet carefully

Each tweet appears to be significant for SEO as it will conclude what appears in the tweet’s title tag when it shows up as a search result on Google. Tweet title contain Approximately 42 characters. Keep in mind that your full tweet and all its characters are still being indexed by major engines, though.

Keyword Rich Tweets:

Everywhere, start your tweet with a primary keyword phrase to theme each message. Take advantage of any “active lingo” or words as this will enable you to capitalize on timely searches on those terms.

User-Friendly Retweets:

Write your tweets in such a way that they are very simple to other people to resend. In order to allow other users to retweet your message, do not use the maximum number of characters. You should strive to tweet high quality content using keywords and in such a way which makes it easy for others to retweet.

Use TinyURLs:

Tinny Urls play a key role in SEO. With the short links users back to your content. Shorten URL links have significant SEO value since SEO is partially about building high quality links. Twitter can also help your Alexa ratings if you are successful in sending users back to your website.

I ran across this and thought it was pretty interesting.  For the folks that use Google’s AdWords to market their company, this is what it cost that company when you click on one of their ads. CPC = Cost Per Click

No. High Keywords CPC ($)

1. Purchase Structured Settlements – 53.48
2. Mesothelioma Lawyers San Diego – 51.47
3. Secured Loan Calculator – 51.35
4. Structured Settlement Investments – 50.45
5. Endowment Selling – 50.35
6. Mesothelioma Patients – 50.23
7. Mesothelioma attorney san diego – 50.07
8. Austin Texas dwi lawyers – 50.03
9. New York Mesothelioma Lawyers – 50.01
10. Phoenix dui lawyers – 50.01
11. Secured Loans – 50.01
12. Insurance Auto – 50.00
13. Phoenix dui attorney – 50.00
14. car free insurance online quote – 50.00
15. students debt consolidation loans – 49.96
16. Pennsylvania mesothelioma lawyers – 49.87
17. data recovery Denver – 49.71
18. adverse credit remortgages – 49.56
19. bad credit remortgages – 49.47
20. data recovery service los angeles – 49.37
21. Consolidating Students Loan – 49.30
22. Students Loan Consolidation Rates – 49.17
23. Boston dui lawyers – 49.02
24. memphis car insurance – 48.86
25. conference calling companies – 48.64
26. dui attornes los angeles – 48.60
27. georgia car accident lawyers – 48.36
28. san diego dui defense – 48.32
29. Phoenix arizona dui lawyers – 48.28
30. Los angeles dwi attorneys – 48.20
31. Student Consolidation Loans – 48.15
32. free quote for car insurance – 48.11
33. irs tax lawyers – 48.08
34. nj auto insurance – 48.08
35. dui san diego – 48.01
36. Los Angeles Criminal Defense Attorney – 48.00
37. Consolidating Private Student Loans – 47.96
38. Personal Injury Lawyer Chicago – 47.83
39. Personal Injury Attorney Pennsylvania – 47.82
40. Auto Insurance – 47.81
41. Lemon Law California – 47.63
42. Students loan consolidation interest rates – 47.59
43. Los Angeles Criminal Attorney – 47.59
44. Arizona dui Attorney – 47.45
45. Consolidation Student Loan – 47.44
46. Structured Settlement Buyers – 47.31
47. Culinary Schools California – 47.10
48. Student Consolidation Loan – 47.06
49. Instant Car Insurance Quote – 47.00
50. Iva debt help – 46.9051. UK home owner loan – 46.67
52. endowment policy sales – 46.58
53. sell structured Insurance settlements – 46.53
54. College Loan Consolidation – 46.49
55. dui attorney sacramento – 46.48
56. car insurance quotes – 46.47
57. Philadelphia personal injury lawyers – 46.37
58. Remortgaging – 46.20
59. irs tax attorney – 46.19
60. Consolidation Student Loan – 46.18
61. buyer Structured Settlement – 46.17
62. california mesotheloma attorney – 46.14
63. home mortgages for bad credit – 46.02
64. selling structured settlements – 45.96
5. phoenix dui lawyers – 45.90
66. sell structured settlement payments – 45.72
67. Donate your car – 45.56
68. Student loan consolidation – 45.46
69. Consolidate School Loans – 45.45
70. Injury Lawyers 4 You – 45.44
71. homeowner consolidation loans – 45.42
72. Colorado Truck Accident Lawyers – 45.41
73. Mesothelioma doctor – 45.09
74. School Loan Consolidation – 45.09
75. dui attorney San Francisco – 44.95
76. ny car insurance – 44.83
77. Mortgage refinance new jersey – 44.77
78. Structured settlement payments – 44.43
79. Car Insurance Texas – 44.41
80. Virginia Car accidents Lawyers – 44.35
81. Raid Data Recovery Services – 44.33
82. College loan consolidation – 44.28
83. compare car insurance rates – 44.14
84. Break down covers – 44.14
85. Remortgages Loan – 44.05
86. Austin Criminal Attorney – 44.14
87. Car Insurance Quotes online – 44.14
88. Structured Settlement Consumer Info – 44.14
89. Arizona dui lawyers – 44.05
90. eloan mortgage – 43.98
91. Consolidation of Student Loan – 43.95
92. Student Loan Consolidation Calculator – 43.94
93. Injury Lawyers 4 You – 43.94
94. Managed Hosting Services – 43.93
95. Bad Credit Home Equity – 43.90
96. Los Angeles Criminal Attorneys – 43.88
97. Home improvement loan rates – 43.88
98. auto insurance in Michigan – 43.79
99. dwi fort worth – 43.78
100. Structured Settlement Companies – 43.77

Many thousands of websites are published online every day. Suppose you build one (if you haven’t already), publish it to the World Wide Web and then wait forever for your first visitor to arrive. What would be your next step?

Keywords and Search Engine Optimization

The simple answer is content. Ideally, SEO (Search Engine Optimization) content. Every page of your website must be found by the search engines before your visitors can find it and that is what SEO does.

Keywords are one of the foundations of SEO. Keywords give your content its main focus. As far as writing content is concerned, without keywords, there would be no SEO.

But this isn’t enough. If the content on your website is haphazardly written, or doesn’t make any sense with all the keywords thrown in here and there, your visitor will click off your website just as fast as he arrived.

Your information, or content, must be informative and well written in a format that will flow smoothly for the reader.

Content must be the targeted information that the reader is searching for, it must be original and it must be unique. These applied strategies will keep your visitor on your website longer.

It seems most people want a website today. They have it all planned and then get stuck when it comes to content. The results are a poorly assembled website or a website with a great idea that never becomes published.

Hiring a writer for your website content is a great answer to this concern. Particularly, an SEO content writer who will write your 100% original, keyword rich articles in a format that will flow smoothly for the reader. The results will be well worth the investment.

Every website owner needs visitors and potential customers to find his site on the World Wide Web. If you would like your website to get noticed and your visitors happy they found their relevant information, please visit http://www.seowriterbynite.com.

The apartment is dim except the light from the laptop as slender fingers move deftly over the keyboard. The window to her right is open slightly and the noise of the city is welcomed in the midst of the previously silent room.

A quick trip through the favorites and an online station begins playing music while she strolls to her favorite search engine and enters a search term for a line of cosmetics she saw in the mall.

The list of sites that carry the product is impressive so she clicks on the first site as she hums along to a song she’s heard dozens of times. She can’t quite find what she needs so she double clicks the back button and begins looking for another site. She breezes through a few more sites before she lands on one that has some articles that deal with the product.

“Here we go,” she says as she repositions herself on the couch and studies the information. She reads testimonials and practical use data. She finds out some of the reasons why this product is different than most other available cosmetics. She’s happy with what she sees.

She picks up her cell phone and calls her best friend. She tells her friend about the cosmetic they had seen in the mall and what she had found out. At the end of the conversation she cuts and pastes a link to the site in an email and sends it off. Her friend is interested too.

Similar scenarios happen virtually every minute of the day. People want to know how much you know about the product you are selling. If they can’t find the information on your website it’s just a few clicks and they are on to the next site.

These consumers may not intentionally hold it against you, but they will forget you rather quickly.

Not only is web content important for customer retention, it is also important for Search Engine Optimization (SEO) strategies.

Sometimes those of us involved in online marketing forget the real people behind the computer monitors who are seeking to access information we can provide. We think of them in terms of sheer numbers. This article was written in an attempt to put a practical picture in the minds of online business owners who are reaching out to the single women searching for cosmetics and the parents looking for a specific teething ring for a fussy baby, a teenager looking for t-shirts or a mature adult looking for information on retirement investment opportunities.

The Internet can make things very impersonal – don’t forget there is a face behind every order and they not only want your product they want to know everything about your product – and they want to know if they can trust you.

I spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve Search Engine rankings: what works, what doesn’t, and what will get you in trouble.

Search Engine*:

A program that searches documents for specified keywords and returns a list of the documents where the keywords were found.

Algorithm*:

A formula or set of steps for solving a particular problem.

Frankly, no one can predict what will happen from day to day with the Search Engines. Only the Search Engine companies themselves know if the algorithms will change from one day to the next. Even the Search Engine rules change from month to month, sometimes daily. Think of the changes that have happened since pay for inclusion and pay-per-click have taken over the market for Search Engine results.

It seems so simple to try and comply with the Search Engine rules. Even though optimization adds to the basic content of a site and source code, there are ways to approach this without stepping over the line.

We personally do not use the methods mentioned below (methods to avoid, methods to be wary of) in order to play it the absolute safest way, using a long term plan in providing you optimum ranking in the Search Engines.

Methods to avoid

* Keyword stuffing. “Stuffing” keywords into places where keywords don’t belong, such as comment tags, image ALT tags where the keywords have nothing to do with the specific image

* Invisible text. Text color the same as background color

* Automated submissions. Using automated tools to deliver huge numbers of pages to submission pages of Search Engines

* Submissions to “thousands” of Search Engines. A waste of time, since the major Search Engines/Directories drive the majority of the traffic to websites

* FFA (free for all) links. Link popularity is good, but only when the links are relevant; a link from a page of random links is not worth nearly as much as a link from a site that is relevant to your site

* Search Engine Marketing companies hosting your pages on their server. The marketing company “owns” your pages, and if you decide you want to move them, you may have a hard time wresting them away. (This is not always the case with marketing companies that also provide hosting, but you need to carefully choose when using this option.)

Methods to be wary of

* Cloaking

* Doorway pages

* Maintenance programs

Cloaking*:

Also known as stealth, a technique used by some Web sites to deliver one page to a Search Engine for indexing while serving an entirely different page to everyone else.

Cloaking is very difficult to do correctly, if you do not have an expert providing this service you could well be banned by the Search Engines. There are ways for this to be done that are accepted by some Search Engines. In general, cloaking is not always accepted by the Search Engine rules and can be a gamble unless you are certain your service provider knows what they are doing. Check credentials and get referrals from people who have used their services.

Doorway page**:

A page made specifically to rank well in Search Engines for particular keywords, serving as an entry point through which visitors pass to the main content.

Doorway pages are not accepted as they used to be by the Search Engines. A carefully crafted doorway page done by hand is entirely different from an automated doorway page generated by software. A few well-designed pages are a far cry from mass generated automated pages sent in large numbers through the Search Engine submission page, which are often considered as spam. Again, check credentials and get referrals from people who have used their services.

Maintenance programs

There are times when a page drops from the Search Engine listings or you re-design the page which might give you a reason to re-submit the page to the Search Engine. Re-submitting your pages every month is not always necessary. Having a log stats program in place will help you see which pages are still listed, along with a monthly ranking report. If you have these tools you should be able to see if any of your pages have changed. Be wary of people who consistently re-submit your pages, since re-submission can sometimes cause your pages to be dropped if they are already listed in the database.

My own experience with a very large website I did Search Engine marketing for, showed that the older (longer) the pages were in the Search Engine results, the better for link popularity and ranking. Of course, paid inclusion can give you more security in having your web pages stabilized in the Search Engine results.

A good maintenance plan will include providing consultation, a ranking report, tweaking keywords in your source code as needed for a monthly/six month/yearly fee and may also include log stats so you can see where your traffic is coming from and what keywords your visitors are using to visit your website.

Methods that work

Good content
Content is one of the most important items you need for your website. Once visitors arrive, you need to keep them there. Adding keyword-rich text that makes sense and serves the concept of the web page improves your ranking and keeps your visitors interested. The more text, the better for Search Engine spiders when they index a website.

Good navigation
There is nothing worse than arriving at a website and having difficulty understanding where to go for the information you are seeking. Have easy to use, clearly marked navigation so your visitors click through instead of click-away in frustration. Search Engine spiders (robots) index text and links; having good navigation is important to the indexing of your web pages.

Title/META tags
Individualized Title and META tags for each of your important web pages gives you the best chance for optimum success in ranking. Title tags are necessary for Search Engine ranking, in particular with Google’s Search Engine. META tags have decreased in importance, but are worth using for clarity and search results. The META description is still used by some Search Engines as the default text indexed by Search Engine spiders for the search results. The keyword tag is the least important but is still used by some engines. My theory is, you never know when the rules of the Search Engines will change, or a new engine will want them, so take the time to include these tags in all your web pages.

Link popularity
Links from other popular websites back to your website are one way of increasing your site’s popularity. Finding websites with similar content (but not your competitors) and high link popularity, then trading links to be posted on each site, is one way of increasing your site popularity. Good content is vitally important because visitors who stay longer while visiting a website help measure the popularity of the site in the Search Engines.

Paid Inclusion
Paying a one-time fee or (as is most recently the case) a yearly renewable subscription fee to be included in the Search Engine results. Directories also use this style of service to accept submissions. Paid inclusion does not guarantee that you will be listed with the Search Engine or Directory, but gives a shorter time-line of acceptance if they do.

PPC (Pay-Per-Click)
Overture is the most popular PPC engine. You bid an amount per keyword phrase to get the highest ranking in the Overture search results compared to your competitors.

Google AdWords Select
Google AdWords is a program that uses your chosen keywords in an ad in the Google Search Engine results in order to promote click-throughs.

Log Stats programs
Having a log stats program is very helpful in tracking your visitors, finding which keywords they are searching on to enter your website, tracking which pages they leave from and much more. Analog is a good free log stats program. WebTrends is a popular paid logs program used by many businesses.

Free submissions take patience
After paying for inclusion, try submitting to some of the secondary Search Engines and directories. Long before Google was a household word, I thought it might become popular and submitted the company website. It certainly paid off a year later when Google became the best of the upcoming Search Engines.

Another avenue to venture down are specialty directories. As the web grows larger over time, specialty directories (also known as vertical portals or “vortals”) focused on your business area may help you get more link popularity and your company name out to the public.

Stay Honest

Stay honest, create good content and do your homework when hiring for services. Using affordable Search Engine Marketing services you will add to your audience exposure on the web. In this way you will always be ahead of the game and hopefully, ahead of your competitors.

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Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online. In this paper, we will discuss about search engine optimization, its benefits and how you can optimize your website for top search engine rankings.

What is search engine optimization?

Search engine optimization (also known by various other names like search engine ranking, search engine promotion, website promotion, SEO etc.) is a method through which a website is given top rankings in various search engines. According to a recent industry study, 1 in every 20 people go to the second page of search results pages, but only 1 in every 100 people go beyond that. So, by top search engine rankings, we mean that your website should be within the first two pages of the search results, preferably in the first page (i.e. within top 10 rankings).

2. What are the prime benefits of search engine optimization?

§ Top search engine rankings result in more pre-qualified business leads coming to your website which in turn can convert to greater sales for your organization.

§ Search engine promotion is one of the cheapest methods of advertizing for your organization. Compared to advertizements in the newspapers/magazines or in the television, search engine promotion costs many times less and can bring more traffic to your websites, thereby providing greater ROI.

§ Search engine optimization enhances online brand identity of your organization.

3. What are the key factors for your website to have top search engine rankings?

Search engines change their algorithms frequently, thereby forcing the search engine optimization companies to re-strategize their search engine optimization techniques. However, the following attributes are basic and play a major role in procuring top search engine rankings.

a. Keyword Research – Keywords play the most vital role in your search engine optimization campaign. Keywords (can be 1, 2, 3 or more words) are the search terms which a surfer types in the search box of a search engine to reach your website. Let us consider that you are an “India-based Outsourcing consultant” interested in optimizing your website for top search engine rankings. The following are some of the keywords which surfers will type to reach your website -

Keywords

bpo india

bpo outsourcing services

business outsourcing services

business process outsourcing

offshore companies

offshore outsourcing

offshore outsourcing services

offshore services

outsource india

outsourcing companies

outsourcing consultants

outsourcing india

outsourcing services

outsourcing services company

Keyword research tips –

• Always target keywords that best describe your products/service.
• Try to find multiword potential keywords compared to single keywords.
• Try formulating keywords which give answers to as “why/how/what …….?”
• Utilize your server log files to know what your customers searched most while visiting your site.
• Use keyword generator softwares like Wordtracker (http://www.wordtracker.com) or Overture (http://inventory.overture.com/d/searchinventory/suggestion/)
• Include popular common misspellings (e.g. viagra typed as viagara etc.) in your keyword list.

b. Title of the webpage – …… – Title has a deep impact on your website’s search engine rankings. Experience shows that most companies use the following as title of their index page which can prevent them from getting top search engine rankings.

Welcome to the website of XYZ.com

For example, let’s continue with the above example of “India-based Outsourcing consultant”.

An ideally optimized title should contain the top 3-5 keywords of your business, e.g. outsourcing consultants, outsourcing india, outsource india

Optimized Title – Outsourcing Consultants, Outsourcing India, Outsource India

c. Description Meta tag of the webpage – Description of a webpage also plays important role in getting top search engine rankings.

Optimized Description – Develop a suitable description based on your top 3 keywords

d. Keywords Meta Tag of the webpage – This meta tag was of great importance at one time. But rampant manipulations (i.e. multiple, often non-relevant keyword stuffing in the “keywords” tag), leading to abuse has resulted in search engines giving lesser importance to “keywords” tag while ranking sites. Nevertheless, you can always place top 3 – 5 keywords of your site in the “keywords” tag.

Optimized Keywords -

e. Importance of Content/Keyword-enriched optimized pages for top search engine rankings –

Well, if there is one aspect which holds supreme importance in search engine, specially in Google ranking, then it is this. Yes, content! The popular industry say – “Content is King” was perhaps devised by watching Google’s love for content. Develop content based on the top keywords related to your business. While developing content for your web pages, keep in mind the keyword density (KD).

Mathematically speaking, Keyword Density is the ratio of the total number of time a keyword is repeated divided by the total content words. Since KD is normally represented in percentage, the above figure is to be multiplied by 100

For example, if you have developed a web page of around 250 words on the keyword “search engine optimization”, and that particular keyword (search engine optimization) is repeated 10 times, then

Keyword Density (KD) = 10/250 * 100 = 4%

As a thumb rule, Keyword Density of an optimized page for top search engine rankings should vary between 2 – 7 % (this figure varies among different search engines)

4. Submission of Keyword-enriched optimized pages – After you have finished content development for the optimized pages based on the keywords targeted for top search engine rankings, submit those pages to various search engines.

1. Google - http://www.google.com/addurl.html
2. AlltheWeb - http://addurl.alltheweb.com/add_url
3. AltaVista - http://addurl.altavista.com/addurl/new
4. MSN - http://submitit.bcentral.com/msnsubmit.htm

5. Role of Link Popularity in top search engine rankings –

Link popularity has assumed tremendous importance for getting good ranks in Google now a days. In fact, what started as a friendly reciprocal link exchange program among various webmasters has now become a sub-industry within the SEO industry itself, with thousands of link farms popping up every day! Yes, if you are interested in getting top ranks in search engines, especially Google, then you must pay effort in building up links for your site.

Create a html page, preferably named as “Resources/Links/Partners” and place a link of this page from Index Page of your site. This page should never be more than 1 click away from the index page of your site, else webmasters won’t be interested in participating in the reciprocal link exchange program.

Target both “industry-related” and “non-industry-related” websites as your link exchange partners. For example, if you are providing outsourcing services, then try getting links from “industry-related websites (i.e. websites dealing with outsourcing services, maybe your business rivals!). This is important, because if 10 of your rival sites give links to your site, then Google will surely pay importance to your site, because getting links from rival companies are difficult. Your site MUST be of some high caliber, else the other 10 sites won’t have linked! Also, try procuring links from top ranked general informative websites as well.

Always exchange links with websites which have high Google PageRank (PR) of at least 4, the more the better! (both Index Page as well as Resources/Links Page of the Link Partner’s site should have PRs of >=4) [PageRank is a proprietary tool that Google uses to determine the importance of a page and varies in a scale of 0 (least important) to 10 (maximum importance)].

Have a link code ready for participating in link exchange program. Here is a sample link code for an India-based Outsourcing consultant.

- Indian outsourcing consultant providing guidance to companies willing to set up outsourcing centers in India.

Always prefer a text link (as given above) in comparison to a banner link, where your chance of Google and other search engine spiders finding the potential keywords is limited only to the “alt tag” of the banner. Also, Google pays importance to the text of the incoming link/anchor text (i.e. the incoming link text must contain high potential, relevant keywords), so develop a link text with title (”indian outsourcing consultant“) which will help you in Google Ranking.

Refrain from javascript link code because Google spider finds it difficult to index.

Key SEO Factors

• Targeting the right keywords for your website
• Title of your webpage
• Description Meta tag of your webpage
• Keywords Meta tag of your webpage
• Quality, Informative Content
• Link Popularity

Conclusion -

With Google’s numero uno position in the search engine market being threatened by arch-rivals Yahoo! [bought Overture, the largest PPC search engine recently, who in turn bought Altavista and Alltheweb] and Microsoft’s MSN [believed to be developing its own search engine], it is no doubt that the search engine industry is going to experience tremendous changes in the next few months. The recent Google “Florida” Update is just one of the many upheavals that we may be witnessing in an industry where the only constant factor is the “change”. However, the various techniques outlined in this paper are basic and are we believe that following them you will be able to achieve top 10 ranks in Google and other search engines.